November 23rd, 2010 – San Francisco, CA -- Manzama Inc. today announced a partnership with FellSoft, a leading provider of integrated solutions for the LexisNexis® InterAction® CRM platform predominant in law firms today. “As Manzama becomes the leading provider in aggregating and analyzing relevant information in the public domain across various social media sources (blogs, twitter, news, LinkedIn), it only makes sense to have this information exposed in other systems that are of importance to the law firm” said Peter Ozolin, the Company’s Chief Executive Officer. The partnership will also allow integration with other systems including portals, intranets and other CRM systems akin to InterAction's. "Fellsoft provides the right expertise and knowledge around how to integrate important content derived from the Manzama platform within the InterAction environment", Ozolin stated.
Fellsoft founder Simon Ellison-Bunce commented "The ultimate aim of CRM for professional services firms is to strengthen and maximize the benefits of the relationships between the firm and their key contacts. This partnership supports that aim by enabling firms to take the highly relevant news content derived from the Manzama platform and access it in context with the other relationship information the firm already has in InterAction, ensuring that users are best placed to take advantage of that content. It's a natural partnership that enables both organizations to focus on their key strengths while delivering maximum benefit to mutual customers".
Established in 2010, Manzama Inc. is a company founded by lawyers and legal technologists who’ve pioneered the legal industry’s first “listening platform”. The platform classifies and ranks thousands of legal industry and client industry blogs, news sites, and other social media applications to uncover the most relevant and important information in support of a law firm’s or lawyer’s business development and client strategies. The company’s flagship service, The Manzama Platform, utilizes a proprietary application that enables lawyers and law firms to quickly uncover and act on salient information about their clients, competitors, legal topics, and issues of interest.
Founded in 2009, Fellsoft Limited provides specialist in-depth integration products for the client and relationship data vital to helping legal and professional services strengthen and grow their business. As a Solution Partner for LexisNexis® InterAction®, Fellsoft has unrivalled experience providing integration solutions for InterAction.