FeedWatch Launched

Fellsoft is pleased to announce the immediate availability of FeedWatchTM, an innovative new product that brings news and updates from across the web directly to related contacts and projects in LexisNexis® InterAction®.

FeedWatch adds a whole new dimension to InterAction by enabling the connection of any number of RSS feeds to related InterAction contacts or projects. It can monitor news announcements from corporate web sites, Google News searches, blogs, Twitter, Wikipedia, and more. Whenever a new item is delivered on a subscribed feed it is automatically and immediately added to InterAction as an activity. Then – via InterAction’s Watch ListTM – the item will come to the attention of any user interested in the relevant contacts, without requiring users to change their behaviour at all.

Fellsoft founder Simon Ellison-Bunce commented: “InterAction is a tremendously powerful tool, and now FeedWatch can help InterAction users get even closer to their clients and prospects by leveraging it to deliver precisely targeted business intelligence in an unobtrusive way. When a professional user sees a news item about a key contact appear on their Watch List, not only can they read the item itself, but they have immediate access to all of the other information available about that contact. They are empowered to follow up on the item in the most appropriate way to further strengthen that relationship. By providing the complete context for a potential call, it’s the perfect complement to a traditional business development process and will also encourage greater use of InterAction by professional users”.

To view the launch press release, click here.